Cabernet Sauvignon is the undisputed red wine varietal in the United States, but the second most standard alternative is much less specific.
Presumably this could be red mixtures, now number 2 in the US external channel numbers measured by Nielsen. However, the agency has been monitoring red blend shipments as its most prominent category in recent years, suggesting a growing strength for these wines in the US market.
Pink mixes memories for about 11% of quantity market fragments in US meal stores and several giant quantity stores, according to Nielsen's latest figures for 2018. It hovered around that number over the previous three years, and Nielsen, outdated, didn't realize the category of red mix that it hits. (Currently, in 2014, red blends were grouped with "sweet reds", representing together 9% of the market fragment.)
However, the red blends – along with Moscato and Malbec – were repeatedly described by Nielsen as experiencing "double digit pronunciation" 300 and sixty-five days after 300 and sixty-five days, with Pinot Grigio and Pinot Noir demonstrating the next traits. stronger ascenders.
"Of course, I get medium red blends that have earned a reputation because they are affordable wines with an open mouth feel and in fact," says Gladys Horiuchi, director of media relations for The Wine Institute in San Francisco. "Chardonnay is quiet, the most traditional varietal wine, however, as buyers map wine information, they love to inspect more wine varieties, and a variety of these wines is red."
Historically, however, American buyers have been strongly motivated by loyalty to specific varieties, which are distinguished from Europe; place is a more fundamental feature on labels, explains Dave Rudman, executive director of the Americas at Wine & Spirit Schooling Believe (WSET), including giving the producer a little more freedom to invent the desired blend.
“The introduction of red blending into the United States may presumably have something to cease with the premise that if more than one varietal is listed in a brand, a user is more likely to observe one of the ones they love and use the most. the wine, ”says Rudman. Thus, it is more economical for a winemaker to invent a wine of more than one variety than to produce completely separate varietal wines. "
However, as acceptance of mixtures became more widespread among US buyers, Rudman continues, the “Pink Mix” as a homogeneous category (as opposed to the heterogeneous category that the mix actually represents) took off, as it used to be. definitive platform. on which to map "producers of everyday life".
“Currently, under many conditions, the varieties of the blend are limited, and continually these wines are as generic as possible, you will probably mediate the denominations, equivalent to easily California. What matters is the invention of wine. bottle and brand, and the identity she communicates, ”says Rudman.
Many industry experts cite equivalent reasons for the desire for red blends with each of the winemakers and wine drinkers now. Certainly, as Horiuchi sums it up, wine drinkers love to experiment and take a look at unusual things.
"From a winemaking standpoint, the prospects are endless," says Trevor Durling, Beaulieu Vineyards in the Napa Valley. “Beers and spirits are more driven by revenue and much less at the mercy of Mother Nature. There is no depraved beer classic. "
Blends also give winemakers more flexibility, Durling notes, implying that winemakers can invent a more balanced wine, including the essential acidity and construction of the place.
"Winemaking is all about balance," says Durling. “Balance, balance, balance. It's all about this balance. "
Rudman states that for winemakers, mixing more than one variety is not uncommon, agreeing that it allows the producer to weigh and balance against each and every variety of categorical flavors of particular varieties.
Opening beneficial properties for Beaulieu's latest blend: BV Reserve Tapestry Pink Mix 2016. “This wine used to be scorching and standard, earlier than the scorching category,” says Durling of the difference, which has also received success awards. in 2014 and 2015. Messy in unusual French oak barrels, the 2016 combines 5 varieties of Bordeaux heirloom grapes (Cabernet Sauvignon, Merlot, Malbec, Cabernet Franc and Petit Verdot) for a layered profile with deep plum, blackberry and cassis notes with hints of rose, woody clay and graphite.
And as buyers become more wine-savvy, Durling continues, they gravitate against those wines. "You don't need everything to look the same," he says.
Christophe Paubert, winemaker and classic supervisor of Stags & # 39; Sound Winery in Yountville, Calif., agrees: "As people become more educated (in wine), it is a conventional development to make a choice with more wine styles and experiment."
Paubert says he has seen red market search information develop the fastest among red wine varieties, citing that he used to be asked by the estate a few years ago to invent a mix of red tangerine – one that used to be affordable, enjoyable meals. And gigantic, but not heavy now. Paubert wanted a comfortable wine, participating in the Cabernet Sauvignon, Merlot and Malbec grapes.
The usual consequence used to be the Stags & # 39; Soar The Investor Pink Mix, first released in 2014. 2015– the latest open offering – combines Merlot, Slight Sirah, Cabernet Sauvignon and Malbec grapes for a sweet wine with blackberry, blueberry, plum and dark cherry flavors, balanced by comfortable tannins and juicy acidity.
"This wine is not popular," recognizes Paubert. “My philosophy now is not to invent a weird wine; is to expose the fruit. However, when you need style, it's always good to be weird. You want people to join him.
Extra Experiences You Must Learn Fortune:
–Unusual wave of Australian winemakers will not invent Shiraz
-How fruit wines are moving to a serious industry
– Easy tips on drinking – and having fun –red wine in summer
–Vodka Producers Want to Ensure Wellness Tear
-This one unusual irish whiskey has deep roots in rock & # 39; n & # 39; roll
Follow Fortune on Flipboard to update the latest information and diagnostics.